API onboarding teardown - Stream

Recently, I completed a developer onboarding teardown that was well received by the client. It inspired me to start posting mini-teardowns here on my blog to help us all learn some lessons about how API-first companies onboard their developer customers. Here’s the first. I chose Stream.io somewhat at random; I was looking for a startup that was clearly selling API products to developers. Stream sells social feeds and chat messaging APIs: